Pickleball's improbable takeover
A goofy sport with a silly name and a wiffle ball became the fastest-growing game on earth — and India went from zero courts to a national scene in under a decade.
21 Jul 2026 — 1 min read
Lifestyle
Food, health, travel, home and how people actually live.
LifestyleIndia
India's cafe boom and the coffee generation
A tea country is quietly falling for coffee. From Blue Tokai to a Third Wave outpost in every metro, India's café culture is having its moment — with filter coffee still quietly winning.
21 Jul 2026 — 1 min read
Run clubs are the new dating apps
Burned out on swiping, singles are lacing up instead. The run club became the hottest place to meet someone — and, inevitably, a new source of drama.
21 Jul 2026 — 1 min read
Matcha's global takeover — and the great shortage
The green powder went from tea-ceremony ritual to café default — and demand has now outrun a crop that takes years to grow.
21 Jul 2026 — 1 min read
Protein-maxxing: cottage cheese and protein everything
Cottage cheese sold out. Every aisle now shouts grams-per-serving. The protein obsession is real, mostly healthy — and occasionally ridiculous.
21 Jul 2026 — 1 min read
Sleepmaxxing and the mouth-taping problem
Optimising your sleep is a great goal. Taping your mouth shut at night, chasing a "perfect" score, is where a good idea turns into an evidence-free — and occasionally dangerous — one.
21 Jul 2026 — 1 min read
'Cortisol face': the wellness panic that isn't real
TikTok convinced millions that their puffy face is caused by stress hormones — and then sold them the cure. Dermatologists say almost none of it is true.
21 Jul 2026 — 1 min read