Pickleball's improbable takeover
A goofy sport with a silly name and a wiffle ball became the fastest-growing game on earth — and India went from zero courts to a national scene in under a decade.
5/5 — Certified craze
crazein desk — 21 Jul 2026
Category
Lifestyle
Food, fitness, fashion and how we live right now
LifestyleIndia
India's cafe boom and the coffee generation
A tea country is quietly falling for coffee. From Blue Tokai to a Third Wave outpost in every metro, India's café culture is having its moment — with filter coffee still quietly winning.
4/5 — Jump in
crazein desk — 21 Jul 2026
Run clubs are the new dating apps
Burned out on swiping, singles are lacing up instead. The run club became the hottest place to meet someone — and, inevitably, a new source of drama.
4/5 — Jump in
crazein desk — 21 Jul 2026
Matcha's global takeover — and the great shortage
The green powder went from tea-ceremony ritual to café default — and demand has now outrun a crop that takes years to grow.
4/5 — Jump in
crazein desk — 21 Jul 2026
Protein-maxxing: cottage cheese and protein everything
Cottage cheese sold out. Every aisle now shouts grams-per-serving. The protein obsession is real, mostly healthy — and occasionally ridiculous.
3/5 — Worth a look
crazein desk — 21 Jul 2026
Sleepmaxxing and the mouth-taping problem
Optimising your sleep is a great goal. Taping your mouth shut at night, chasing a "perfect" score, is where a good idea turns into an evidence-free — and occasionally dangerous — one.
2/5 — Niche noise
crazein desk — 21 Jul 2026
'Cortisol face': the wellness panic that isn't real
TikTok convinced millions that their puffy face is caused by stress hormones — and then sold them the cure. Dermatologists say almost none of it is true.
1/5 — Skip it
crazein desk — 21 Jul 2026