Pickleball's improbable takeover
A goofy sport with a silly name and a wiffle ball became the fastest-growing game on earth — and India went from zero courts to a national scene in under a decade.
5/5 — Certified craze
crazein desk — 21 Jul 2026
The tag
india
6 decodes on india — newest first.
TechIndia
UPI: why India runs on a QR code
The chaiwallah takes it. The temple takes it. It moves over 21 billion payments a month and half the planet's real-time transactions. This is the quiet craze that changed everything.
5/5 — Certified craze
crazein desk — 21 Jul 2026
TechIndia
Quick-commerce: how 10-minute delivery rewired India
Groceries in eight minutes started as a gimmick. It's now a $7.6-billion habit reshaping how Indian cities shop — and what "convenience" costs.
5/5 — Certified craze
crazein desk — 21 Jul 2026
MoneyIndia
Gold's record run and India's gold love
Gold had its best year since 1979, smashing 50-plus record highs. In India — where gold is faith, dowry and savings account in one — the rush went into overdrive.
4/5 — Jump in
crazein desk — 21 Jul 2026
LifestyleIndia
India's cafe boom and the coffee generation
A tea country is quietly falling for coffee. From Blue Tokai to a Third Wave outpost in every metro, India's café culture is having its moment — with filter coffee still quietly winning.
4/5 — Jump in
crazein desk — 21 Jul 2026
MoneyIndia
Wedding-flation: inside India's big-fat-wedding economy
India throws roughly 10 million weddings a year and spends around $130 billion doing it — a sector bigger than many industries. Here's how the big fat wedding got even bigger.
3/5 — Worth a look
crazein desk — 21 Jul 2026