Matcha's global takeover — and the great shortage
The green powder went from tea-ceremony ritual to café default — and demand has now outrun a crop that takes years to grow.
21 Jul 2026 — 1 min read
The tag
japan
1 story on japan — newest first.
The tag
1 story on japan — newest first.
The green powder went from tea-ceremony ritual to café default — and demand has now outrun a crop that takes years to grow.
21 Jul 2026 — 1 min read