De-influencing and underconsumption core
The influencer economy spent a decade telling you to buy. Now its biggest new trend is people proudly using what they already own.
4/5 — Jump in
crazein desk — 21 Jul 2026
The tag
consumer
2 decodes on consumer — newest first.
The Stanley cup craze cools off
A 111-year-old flask brand became a TikTok status symbol and a $750-million business. Now the water is running out.
2/5 — Niche noise
crazein desk — 21 Jul 2026